Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros Podcast Advertising - Audience, Sponsors & Contact

Overview

Pet Shop Girls is an essential resource for independent pet business owners seeking actionable strategies to thrive in a competitive market. Hosted by seasoned entrepreneurs Sherry (Odyssey Pets) and Carly (House of Paws), the podcast delivers practical advice on critical aspects of business management, including innovative marketing techniques, effective team training and development, robust financial planning, and navigating emerging industry trends. With a focus on real-world application, the hosts share their diverse experiences—from scaling physical retail spaces to leveraging social media for growth—to help listeners optimize operations, boost profitability, and foster a supportive community for professionals in the pet industry. This podcast is ideal for those looking to enhance their business acumen, avoid common pitfalls, and stay ahead in the dynamic world of pet care and retail.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

Instagram

2k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 240 audience size, runs 97% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Kimberlee Hendrix

Owned by Kimberlee Hendrix, Odyssey Pets operates as a North Dallas anchor for holistic animal wellness and expert aquatic husbandry. The business provides educational resources through its Odyssey Pets Deep Dive podcast on Spotify, where it breaks down complex topics like seasonal allergies and species-appropriate nutrition. Industry professionals will note their precise service execution in the Transformation Tuesday series, which documents professional grooming results and coat maintenance. The brand reinforces its commitment to animal welfare by hosting recurring adoption events for The DAWG Project and Chihuahua Rescue & Transport. A recent marketing success included the Central Bark giveaway, a Friends-themed initiative that successfully integrated community retail participation with brand partnerships like Open Farm. Their service model extends to specialized care such as anesthesia-free clinics through DFW Doggie Dentals, positioning the store as a technical leader in non-traditional pet health alternatives in the Texas market.

Age: 46 years
Nationality: American
Education: University of North Texas

Age: 46 years
Nationality: American
Education: University of North Texas

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Art Vark pet productsartvarkpet.com	Art Vark pet products	1	1	1	1		1	1	1	1		1	1	1	1		1		1	1	1	1	2	1	1		Core Performer 75%
Third Apronsubstack.com	Third Apron	1	1	2	3				1		1			1		2				1			2		2	1	Longer term buy 42%
Retail Smart Guysretailsmartguys.com	Retail Smart Guys		1	1		1	1	1	1		1	1				1	1	1	1								Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Art Vark pet products	$196	+115.3%	93%	100%	45.0ad units	Core Performer
Third Apron	$146	+414.2%	95%	100%	43.0ad units	Core Performer	+1
Retail Smart Guys	$92	-100.0%	100%	100%	20.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 148: Your Store is not a Hallmark Movie: Q4 Planning for Pet Pros

0:00 / 1:11

Direct Response

E

#1

Run on 1x episode

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