Performance Intelligence Podcast Advertising - Audience, Sponsors & Contact

Overview

Performance Intelligence (PQ) is a podcast dedicated to unlocking peak human potential across personal and professional domains. Hosted by PQ founder Andrew May, the show features in-depth conversations with subject matter experts, including sports psychologists and productivity strategists. It delves into the science behind physical and psychological well-being, offering actionable insights on topics like strategic planning, mindfulness, mental resilience, and leadership. Listeners will gain practical frameworks to optimize performance in their careers, relationships, and personal development, drawing lessons from elite athletes, business leaders, and scientific research. The podcast distinguishes itself by bridging diverse fields to provide a holistic approach to achieving excellence and thriving under pressure.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

409

Est. Podcast Downloads

40

Av. Youtube Views

369

Instagram

4k

YouTubers Subscribers

839

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 409 audience size, runs 55% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Andrew May

Andrew May is a mental skills coach and the creator of The Performance Intelligence Podcast, where he translates elite athletic psychology for the corporate sector. He applies his background as a former trainer for the Australian Cricket Team to help executives manage energy rather than just time. Through his human performance consultancy, Strive, he developed the MatchFit and Flip the Switch methodologies to address burnout and sustainable productivity. His work includes deep-dive interviews with world-class figures like All Blacks mental skills coach Gilbert Enoka and SAS veteran Harry Moffitt. A recent win for the channel is the special series The Science of ADHD, which explores cognitive diversity in high-stakes leadership. By partnering with organizations like KPMG Australia, May bridges the gap between clinical research and practical workplace application, focusing on science-backed interventions such as circadian rhythm optimization and the "fitness snacks" strategy to build resilient, high-performing organizational cultures.

Age: 56 years
Nationality: Australian
Education: Masters, University (Australian)

Age: 56 years
Nationality: Australian
Education: Masters, University (Australian)

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Pulse Newsletterperformanceintelligence.com	Pulse Newsletter	1	1	1	2	2	1	2	2	1	2	1	2	1	2	2	2	1	2		2	1	1	1	1	1	2	1	Core Performer 83%
Andrew May Keynotesandrewmay.com	Andrew May Keynotes		2	1	1	2		1	2	1		2		1		2	1		2	2		1	2		1	2		1	Core Performer 58%
Lumo Coffeelumocoffee.com	Lumo Coffee				1			1			1					1			1									1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Pulse Newsletter	$475	-7.9%	53%	99%	76.0ad units	Core Performer
Andrew May Keynotes	$471	-37.4%	45%	100%	73.0ad units	Core Performer
Lumo Coffee	$90	-100.0%	100%	100%	20.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Culture Expert: How Leaders Measure, Own, and Fix the Culture They Inherited | Karl Treacher

0:00 / 0:29

Direct Response

C

#1

Run on 1x episode

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