Percussion Discussion Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Percussion Discussion Podcast offers an unparalleled deep dive into the world of professional drumming and percussion. Host interviews legendary and influential drummers, exploring their extensive careers, diverse experiences across sessions, orchestras, touring, and live performances, and their insights into the music industry. Each episode provides a unique blend of technical wisdom, career advice, and personal anecdotes, making it an essential listen for aspiring musicians, seasoned professionals, and music enthusiasts alike. The podcast distinguishes itself by featuring a wide array of high-caliber guests, offering listeners a comprehensive understanding of the craft, business, and cultural impact of percussion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,197

Est. Podcast Downloads

40

Av. Youtube Views

1,197

Instagram

1k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 100% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Simon Edwards

Simon Edwards serves as the creative lead and host of the Percussion Discussion Podcast, a specialized digital media channel documenting the professional drumming world. Based in the United Kingdom, Edwards produces technical long-form interviews and visual archives that serve the global drumming community. He is most recognized for his Tour Kit Rundown series, where he provides detailed technical inspections of setups used by touring professionals such as Karl Brazil for Robbie Williams and Nic Collins for Mike & The Mechanics. His work frequently features high-caliber musicians including Matt Sorum and Cindy Blackman Santana, providing industry-standard insights into professional touring life and gear management. Most recently, Edwards secured a production win by capturing high-definition opening performances and gear breakdowns at the UK Drum Show 2025. By blending music journalism with hands-on equipment analysis, he creates a technical resource that bridges the gap between legendary icons like Bernard Purdie and modern virtuosos like Greyson Nekrutman.

Age: 126 years
Nationality: British
Education: Unknown

Age: 126 years
Nationality: British
Education: Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Dixon Drumsplaydixon.com	Dixon Drums		1																										Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rich Redmond	$40	0.0%	100%	100%	3.0ad units	Test run
The UK Drum Show	$23	0.0%	100%	100%	1.0ad units	Test run
Dixon Drums	$23	0.0%	100%	0%	1.0ad units	Test run

Ads and Episodes

Vicky O'Neon - Anastacia / Brian May / Independent

0:00 / 4:36

Brand Awareness

V

#1

Run on 1x episode

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