PEMBA ON-DEMAND: Real Stories from Physician Leaders Podcast Advertising - Audience, Sponsors & Contact

Overview

PEMBA ON-DEMAND offers practical insights and real-world stories from physician leaders who are transforming healthcare. Hosted by PEMBA Alumnus Norm Chapin, this podcast delves into leadership, innovation, career development, and the business of medicine. Episodes feature University of Tennessee Physician Executive MBA graduates sharing their journeys, from optimizing hospital operations and reducing readmissions through data-driven leadership to launching healthcare technology startups. It's designed for medical professionals, executives, and aspiring entrepreneurs seeking to enhance their leadership skills, navigate the evolving healthcare ecosystem, and apply business acumen to create significant impact beyond the bedside. The show provides actionable strategies and perspectives for those looking to drive change and foster innovation within the medical field.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

14

Av. Youtube Views

14

YouTubers Subscribers

74

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

36%

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The Bottom Line

This show has an estimated 14 audience size, runs 36% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Physician Executive MBA program at the University of Tennessee Knoxville's Haslam College of Businessutk.edu	Physician Executive MBA program at the University of Tennessee Knoxville's Haslam College of Business			1															1		1								Test in progress 17%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Physician Executive MBA program at the University of Tennessee Knoxville's Haslam College of Business	$6	-5.3%	21%	100%	29.0ad units	Core Performer	+1
The Black Swan Group professional training & coaching	$0	0.0%	100%	100%	2.0ad units	Test run	+1
MasterClass	$0	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Strategic Conversations

0:00 / 0:41

Direct Response

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#1

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