Paring Down: Realistic minimalism, decluttering, & intentional living Podcast Advertising - Audience, Sponsors & Contact

Overview

Paring Down offers a compassionate and practical guide to realistic minimalism, decluttering, and intentional living. Host Shannon Leyko, with a friendly, best-friend-like tone, helps listeners navigate mental roadblocks and societal pressures related to possessions. The podcast goes beyond simple tidying, exploring how clutter impacts mental health, family dynamics, and even emergency preparedness. It features interviews with experts and everyday people, providing actionable tips for reducing stress, fostering conscious consumerism, and cultivating a more purposeful life. Ideal for anyone seeking to simplify their home and mind without extreme asceticism, focusing on well-being and practical self-improvement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,100

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 7.1K audience size, runs 59% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/30	Week4/6	Week4/13	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Boll & Branchbollandbranch.com	Boll & Branch									4	6	4	4	8	8	8	8	6	2	4	Core Performer 83%
Quincequince.com	Quince	4	4	5	4	2	6	8	3	6	4	4		4	6	4	6	4	2	6	Core Performer 75%
Can't Wait for Christmaszazzle.com	Can't Wait for Christmas									3	3	6	6	6	6	6	6	4			Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$12,933	+71.4%	100%	99%	86.0ad units	Core Performer	+1
Boll & Branch	$8,588	+80.0%	100%	100%	56.0ad units	Core Performer	+1
Can't Wait for Christmas	$7,131	+26.8%	100%	100%	46.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

200: Decluttered but Still Overwhelmed, What I Changed My Mind About, & Meal Trains

0:00 / 1:22

Direct Response

2

#1

Run on 1x episode

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