Pair and a Spare Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Pair and a Spare Podcast" offers an in-depth and analytical dive into the world of college football, with a particular emphasis on the Minnesota Gophers. Hosts Ryan Burns, Chip Scoggins, and Justin Gaard provide comprehensive coverage, dissecting game performances, analyzing team strategies, and discussing critical aspects like roster construction and coaching changes. Beyond local Gophers news, the podcast extends its scope to the national college football scene, covering major storylines, game previews, and post-game analyses. Targeting passionate college football enthusiasts, especially those keen on the Big Ten and the Gophers, the show delivers expert commentary, strategic insights, and informed opinions, making it an essential listen for fans seeking a deeper understanding of the sport's nuances and current events.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,228

Est. Podcast Downloads

2,700

Av. Youtube Views

528

YouTubers Subscribers

630

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 3.2K audience size, runs 28% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/11	Week6/1	Week6/15	Week7/20	Week8/3	Week8/10	Week8/17
Jax Cafejaxcafe.com	Jax Cafe	1	2	3	2	2	1	1	1	3	1	1	1	Longer term buy 42%
iHeartiheartadvertising.com	iHeart									1			2	Test in progress 17%
iHeartRadioiheart.com	iHeartRadio							1		1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jax Cafe construction	$2,306	+3.3%	100%	95%	37.0ad units	Core Performer
Jack's Cafe	$987	0.0%	100%	95%	19.0ad units	Core Performer	+1
Odoo information technology & services	$434	0.0%	0%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Pair and a Spare Podcast August 18, 2026: Chip's North Shore, BTN Tour, NIL Story Reaction

0:00 / 2:13

Direct Response

P

#1

Run on 1x episode

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