Oxygenaddict Triathlon Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Oxygenaddict Triathlon Podcast delivers comprehensive training strategies, expert coaching advice, and inspiring real-world stories specifically tailored for busy age-group triathletes. Hosted by Coach Rob, the podcast offers practical 'how-to' guides on structuring demanding training plans, optimizing fitness on limited time, and integrating nutrition for peak performance in Ironman and 70.3 races. Episodes frequently feature interviews with everyday athletes who share their unique journeys, demonstrating how to overcome significant personal and professional challenges to achieve extraordinary sporting feats. This podcast is essential for professionals and dedicated amateurs seeking actionable insights, motivational content, and a supportive approach to master the physical and mental demands of long-distance triathlon.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,160

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GOOD

84%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 84% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

Rob Wilby

Rob Wilby leads Oxygenaddict as a specialized endurance sports coach, focusing on high-level preparation for Ironman and 70.3 athletes. He serves as the primary host of the Oxygenaddict Podcast, a top-ranked series on Spotify and Apple that provides data-driven training methodologies to age-group competitors. Wilby facilitates technical deep-dives through long-standing partnerships with industry experts, such as founder Andy Blow for the Precision Fuel & Hydration series and Paul Newsome for Swim Smooth collaborations. His approach integrates advanced metrics including Heart Rate Variability (HRV) and Functional Threshold Power (FTP) to simplify physiological concepts into actionable race-day strategies. Recently, Wilby produced a high-profile interview with Ironman World Champion Sam Laidlow, examining the mental complexities of elite success. By championing the SEEDS approach—focusing on sleep, eating, exercise, drinking, and stress—he provides a structured framework for athletes to improve performance while balancing professional and family commitments.

Age: 49 years
Nationality: British
Education: Certified Coach, British Triathlon Federation

Age: 49 years
Nationality: British
Education: Certified Coach, British Triathlon Federation

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Precision Fuel & Hydrationprecisionfuelandhydration.com	Precision Fuel & Hydration	2	3	3	3	3	3	1	3	3	3	3	2	3	3	3	3	3	3	3	3	3	4	3	3	3	Core Performer 83%
Team Oxygen Addictoxygenaddict.com	Team Oxygen Addict		3	2	2	2	1	2		1	1	2	2			1	1	1	2	1		2	2	1	2	2	Core Performer 75%
LinkedInlinkedin.com	LinkedIn			1								1				1		1			3		2	2			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Precision Fuel & Hydration health, wellness & fitness	$2,075	+74.4%	100%	98%	119.0ad units	Core Performer	+1
Team Oxygen Addict	$1,443	+166.7%	100%	100%	93.0ad units	Core Performer
Precision Fuel & Hydration health, wellness & fitness	$1,310	0.0%	99%	100%	73.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

IRONMAN Taper Fatigue, Longest Training Ride for 70.3, Road Bike vs TT Bike & Best Tyre Choices: Ask Coach Rob | Ep 610

0:00 / 2:11

Direct Response

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#1

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