Rob Wilby leads Oxygenaddict as a specialized endurance sports coach, focusing on high-level preparation for Ironman and 70.3 athletes. He serves as the primary host of the Oxygenaddict Podcast, a top-ranked series on Spotify and Apple that provides data-driven training methodologies to age-group competitors. Wilby facilitates technical deep-dives through long-standing partnerships with industry experts, such as founder Andy Blow for the Precision Fuel & Hydration series and Paul Newsome for Swim Smooth collaborations. His approach integrates advanced metrics including Heart Rate Variability (HRV) and Functional Threshold Power (FTP) to simplify physiological concepts into actionable race-day strategies. Recently, Wilby produced a high-profile interview with Ironman World Champion Sam Laidlow, examining the mental complexities of elite success. By championing the SEEDS approach—focusing on sleep, eating, exercise, drinking, and stress—he provides a structured framework for athletes to improve performance while balancing professional and family commitments.