OverDrive Podcast Advertising - Audience, Sponsors & Contact

Overview

OverDrive is a daily sports talk podcast offering an engaging and in-depth dive into the world of professional sports, with a strong emphasis on hockey, particularly the Toronto Maple Leafs. Hosted by Bryan Hayes, Jeff O'Neill, and Jamie McLennan, the show blends expert analysis, insider perspectives from TSN Hockey Insiders, and lively, casual banter. Listeners can expect detailed breakdowns of game performances, player evaluations, team strategies, and current league news, alongside segments like "Gerry's Percentages," "Confirm or Deny," and "FanDuel Best Bets." The podcast caters to passionate sports fans seeking both serious commentary and entertaining discussions, making it an ideal listen for those who want to stay informed and entertained about their favorite teams and the broader sports landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,820

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 5.8K audience size, runs 34% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	4	2	5	5	8	5	5	5	4	3	5	6	4	4	7	4	5	11	5	7	4	12	8	2	2	7	Core Performer 92%
Boston Pizzabostonpizza.com	Boston Pizza	5	3	4	4	10	5	6	7	5	4	6	8	7	6	6	7	5	6	6	3	3	6	9	1	3	2	Core Performer 92%
iHeartRadioiheart.com	iHeartRadio	10	8	10	7	10	13	16	12	10	6	17	16	6	5	10	13	4	1		5	2	9	11	1	2	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$24,195	-4.7%	1%	98%	407.0ad units	Core Performer	+1
FanDuel	$24,003	-27.7%	74%	46%	334.0ad units	Core Performer	+1
Boston Pizza restaurants	$16,344	-28.3%	80%	93%	214.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

OverDrive - August 20, 2026 - Hour 2 - Chris Streveler

0:00 / 0:53

Direct Response

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#1

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