Once Upon A VHS - 80s and 90s Fantasy Podcast Advertising - Audience, Sponsors & Contact

Overview

Once Upon A VHS embarks on a nostalgic and queer-inclusive journey through the fantasy films of the 1980s and 1990s. Each episode delves into iconic blockbusters and beloved cult classics, spanning animated adventures, sword and sorcery epics, magical romcoms, and fairytale horror. The hosts blend insightful film analysis with personal memories and cultural reflections, exploring the lasting impact and emotional resonance of these cinematic treasures. Targeting fans of retro fantasy, pop culture enthusiasts, and the LGBTQ+ community, the podcast offers a distinctive blend of critical discussion, historical context, and a celebration of a pivotal era in genre filmmaking, often incorporating listener feedback and expanding into related TV and film content through bonus episodes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

400

Instagram

2k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

GOOD

67%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 400 audience size, runs 67% host read ads and promotes 67% of ads for direct response advertisers.

Creator Influence

Michael Lee and Callum Johnston

Once Upon a VHS is a London and Manchester-based creative partnership hosted by Michael and Callum. The duo navigates the intersection of queer identity and retro cinema through their specialized podcasting segments, ranging from the Boxset series on 80s fantasy television like The Storyteller to Fast Forward explorations of post-2000s epics. Their work centers on the cultural legacy of practical effects, frequently evaluating the craftsmanship of Jim Henson’s Creature Shop and the stop-motion artistry of Jan Švankmajer. Recent output includes a collaborative deep-dive into the 1987 horror-comedy Gremlins with the Movie Oubliette team and a special 40th-anniversary retrospective on Labyrinth that incorporated listener testimonies. By examining 'nightmare fuel' and 'kindertrauma' moments in family-friendly media, they offer brand partners an entrance into the high-engagement niche of dark fantasy revival and LGBTQ-inclusive media criticism.

Age: 36 years
Nationality: British
Education: University in the UK

Age: 36 years
Nationality: British
Education: University in the UK

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Death and Decay Perfumeblackphoenixalchemylab.com	Death and Decay Perfume																		1										Test in progress 8%
Patreonpatreon.com	Patreon															1													Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Death and Decay Perfume	$5	-100.0%	100%	0%	1.0ad units	Test run	+1
Burley Boards information technology & services	$4	0.0%	0%	100%	1.0ad units	Test run	+1
Patreon	$4	-100.0%	100%	100%	1.0ad units	Test run	+1

Ads and Episodes

Labyrinth (1986) - Special Edition

0:00 / 0:36

Brand Awareness

L

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌