On the Wind Sailing Podcast Advertising - Audience, Sponsors & Contact

Overview

On the Wind Sailing is the ultimate deep dive into the maritime world, featuring professional sailors Andy Schell, Nikki Henderson, and August Sandberg. With over a decade of content, the podcast interviews a diverse range of guests, from legendary ocean racers and yacht designers to sailing YouTubers and family cruisers, exploring the motivations, challenges, and triumphs of life at sea. Episodes delve into essential seamanship, navigation, boat technology, and the unique culture of sailing, offering both practical insights and philosophical reflections on adventure, resilience, and connection with the ocean. It's ideal for avid sailors, aspiring mariners, and anyone captivated by real-life tales of ocean exploration and the passionate global sailing community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

10,360

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 10.4K audience size, runs 99% host read ads and promotes 99% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13
BVI Yacht Salesbviyachtsales.com	BVI Yacht Sales	2	1	1	2	1	2	2	2	2	Core Performer 50%
Schooner Woodwindschoonerwoodwind.com	Schooner Woodwind	2	1	2	2	1	1	2	2	2	Core Performer 50%
The Quarterdeck59-north.com	The Quarterdeck		1		1	1	1			1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Weather Routing Inc.	$3,813	0.0%	100%	100%	21.0ad units	Core Performer
Boat How To	$3,551	0.0%	100%	100%	19.0ad units	Core Performer
Schooner Woodwind	$3,112	-43.8%	94%	100%	17.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mark Sinclair // Captain Coconut Around the World

0:00 / 1:09

Direct Response

M

#1

Run on 1x episode

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