On The Rocks Offroad Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Rocks Offroad Podcast is a conversational show dedicated to the world of off-roading. Hosted by a group of friends, the podcast delves into a wide array of general off-road topics, from practical advice like vehicle towing and maintenance to discussions about modifications and personal experiences. The tone is informal and engaging, fostering a sense of community among off-road enthusiasts. It caters to both seasoned off-roaders seeking to share knowledge and newcomers looking for educational insights and relatable discussions about the challenges and joys of the hobby. Recurring themes include vehicle customization, trail adventures, and the camaraderie inherent in the off-road lifestyle, making it a go-to resource for anyone passionate about four-wheeling and outdoor vehicle adventures.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

GREAT

100%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 340 audience size, runs 100% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Mountain Vista Fabmountainvistafabrication.com	Mountain Vista Fab	1	1	1	1	1	1	1	1	1	1	Longer term buy 42%
Complete Off-Roadcompleteoffroad.com	Complete Off-Road	1		1	1	1	1	1	1	1	1	Longer term buy 42%
Crawler Off-Roadcrawleroffroad.com	Crawler Off-Road	1	1	1	1	1	1	2			1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Crawler Off-Road	$192	-30.2%	100%	98%	46.0ad units	Core Performer
Mountain Vista Fab	$165	-22.9%	100%	100%	41.0ad units	Core Performer
Complete Off-Road	$160	-22.9%	100%	98%	40.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Episode 126: What An Argument

0:00 / 1:00

Direct Response

E

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌