On The Pony Express serves as a specialized sports media outlet for Southern Methodist University athletics, operating under the On3 Media network. Led by veteran recruiting analyst Billy Embody and former offensive lineman Hayden Howerton, the team provides deep-access reporting through technical film breakdowns and recruitment-focused podcasts. The brand covers the Mustangs’ transition into the ACC with the All-Access AM series, offering granular looks at roster development and coaching staff hires like Andy Enfield and Jason Hart. A central component of their programming involves the Run Peruna Run initiative, which educates the athletic community on Name, Image, and Likeness (NIL) sustainability. Their technical analysis of the transfer portal and spring practice provides a professional look at the program's modernization. Recently, the group introduced Hilltop Visits, a series that explores individual athlete journeys and major facility renovations at Ford Stadium, cementing their role as an essential information bridge for industry professionals and the Dallas sports market.