On The Move Radio Download Podcast Advertising - Audience, Sponsors & Contact

Overview

On The Move Radio Download is a community-focused podcast that delves into the heart of Chattanooga, Tennessee, offering listeners a comprehensive look at local news, upcoming events, and impactful social initiatives. Hosted by Shawn Whitfield, Amy Morrow, and Barry Courter, the show regularly features prominent local figures, including news anchors and community leaders, to discuss topics ranging from holiday charity drives like "Coats for Kids" and "Wreaths over Chattanooga" to broader community discussions. The podcast serves as an essential resource for Chattanooga residents, keeping them informed and engaged with the pulse of their city, fostering a sense of local pride and participation. Its talk-show style, featuring interviews and discussions, makes it an accessible and engaging listen for anyone interested in local community life and civic involvement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 40 audience size, runs 21% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/17
Medicare Mistymedicaremisty.com	Medicare Misty	4	3	3	3	3	3	3	4	3	6	7	3	4	8	3	4	3	7	3	4	Core Performer 67%
Texas Roadhousetexasroadhouse.com	Texas Roadhouse	2	2	2	2	2	2	2	2	2	4	2	2	2	4	2	2	2	4	2	2	Core Performer 67%
Nooga Dentistrynoogadentistry.com	Nooga Dentistry		2			2	1	3	4	4	7	3	3	1	2	1	1	1	2	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Medicare Misty	$60	-29.3%	31%	88%	137.0ad units	Core Performer	+1
Texas Roadhouse restaurants	$31	+0.9%	0%	100%	74.0ad units	Core Performer	+1
Chattanooga Fitness Expo	$21	-50.6%	18%	100%	45.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Radio Show / Podcast – August 15, 2026

0:00 / 0:27

Direct Response

R

#1

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