Off the Groove Podcast Advertising - Audience, Sponsors & Contact

Overview

Off the Groove offers an authentic, insider's perspective into the exhilarating world of flat track and motorcycle racing. Hosted by a third-generation racer, the podcast provides a passionate blend of interviews with athletes, in-depth discussions on the sport's nuances, and timely recaps of major events like the AMA Endurocross. It delves into the personal journeys of racers, exploring what it means to grow up in the sport and the challenges of competition and recovery. Catering to both seasoned enthusiasts and curious newcomers, this podcast is a definitive source for understanding the culture, community, and competitive spirit that drives the flat track racing scene, making it essential listening for anyone with a need for speed and a love for two-wheeled sports.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,380

Instagram

2k

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Direct Response

Brands with CTAs

GOOD

55%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 98% host read ads and promotes 55% of ads for direct response advertisers.

Creator Influence

Kevin Kelly

Kevin Kelly serves as the host of the Off the Groove podcast, an industry-facing platform dedicated to American flat track racing. Through a weekly schedule, Kelly provides in-depth technical analysis and recaps of the Progressive American Flat Track (AFT) series and the World Championship ICE Racing circuit. A staple of his format is the Stat of the Week segment, which provides historical context alongside his interviews with elite riders such as Jared Mees and Scott Parker. He maintains a close working relationship with event organizers like RPM Promotions and has recently spotlighted the technical debut of the new Streettracker and Pro Sport classes. Kelly’s recent coverage of the Mission Winter Throwdown showcases his role as a primary information hub for the motorcycle racing community. His background in the pit areas of events like the Springfield Mile and Lima Half-Mile informs his perspective on current competitive trends and the preservation of racing history.

Age: 56 years
Nationality: American
Education: Unknown

Age: 56 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Kicker Performance Audiokicker.com	Kicker Performance Audio	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1	Core Performer 83%
Mission Foodsmissionfoods.com	Mission Foods													1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
ATVs and moreatvsandmore.com	ATVs and more								1	1	1	1	1	1	1	1	1	1		1						Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
FRA Trust	$908	-16.7%	100%	98%	46.0ad units	Core Performer
Kicker Performance Audio	$476	+11.1%	100%	0%	22.0ad units	Core Performer
Hudson Roofing	$362	0.0%	100%	100%	19.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 371 Off the Groove

0:00 / 0:20

Direct Response

E

#1

Run on 1x episode

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