Obsessed: The Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Last Laugh offers an in-depth exploration into the world of comedy through candid interviews with a mix of established legends and rising stars. Hosted by Matt Wilstein, the podcast delves into the intricate careers of comedians, examining their creative processes, iconic performances across television and film, and the challenges of navigating the entertainment industry. Beyond career retrospectives, the show often intersects with current cultural and political landscapes, discussing how humor reflects and influences societal conversations. Listeners gain unique insights into the craft of comedy, the evolution of comedic personas, and the personal journeys behind the laughter, appealing to fans of stand-up, improv, and anyone interested in the broader impact of humor on society and pop culture.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,788

Est. Podcast Downloads

13,400

Av. Youtube Views

3,388

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 16.8K audience size, runs 5% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn	1	1	3	3	3	1	1	2	1	1	1		2	2		1	1	6	Core Performer 75%
USAAusaa.com	USAA							1		1	1			4	2	3	2	2	1	Core Performer 67%
Mint Mobilemintmobile.com	Mint Mobile		2	1		2			1		1	1	2	2		1	1	1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$5,916	+166.4%	10%	100%	31.0ad units	Core Performer	+1
LinkedIn information technology & services	$3,959	+8.3%	0%	83%	23.0ad units	Core Performer	+1
Olive and June health, wellness & fitness	$3,029	0.0%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Summer Blockbusters Joanna Coles is Obsessed With

0:00 / 0:29

Direct Response

S

#1

Run on 1x episode

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