Nudge Podcast Advertising - Audience, Sponsors & Contact

Overview

Nudge is a leading marketing podcast that delves into the fascinating world of behavioral science and psychology to uncover the hidden drivers behind human actions. Hosted by Phill Agnew, the show translates complex academic research and expert insights into practical, actionable strategies for business leaders, marketers, and anyone interested in understanding decision-making. Episodes often blend pop culture references with rigorous scientific studies, offering a 'no-BS' approach to topics like leadership, influence, and persuasion. It's ideal for professionals seeking to enhance their strategic thinking, improve team dynamics, and gain a competitive edge through a deeper understanding of human behavior.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,672

Est. Podcast Downloads

3,500

Av. Youtube Views

1,672

YouTubers Subscribers

32k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 83% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Phill Agnew

Phill Agnew is the host of the Nudge Podcast, an evidence-based production that explores behavioral science through the lens of marketing and consumer habits. As a member of the HubSpot Podcast Network, Agnew transitions academic theories from researchers like Daniel Kahneman into actionable business insights. His approach employs real-world experiments where he tests psychological frameworks, such as the effectiveness of handwritten notes versus digital communication or the impact of conversation tips on strangers. Agnew recently achieved success with his video essay series analyzing the branding mechanics of global entities like KFC and Balenciaga, moving the show into a high-production visual format. He frequently features industry authorities such as former FBI negotiator Chris Voss and marketing expert Rory Sutherland to deconstruct the hidden biases affecting daily decisions. The Science of Marketing Course serves as his structured educational program for professionals seeking to apply these cognitive nudges to their own strategic leadership and brand development.

Age: 35 years
Nationality: British
Education: Bachelor of Arts, University of Leicester

Age: 35 years
Nationality: British
Education: Bachelor of Arts, University of Leicester

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
HubSpothubspot.com	HubSpot	1	1	1	1	1	1	1	1	1	2	2	2	1	1	1	2	2	1	2	2	2	1	1	1	Core Performer 83%
Federation of Small Businessesfsb.org.uk	Federation of Small Businesses															1	2	1	1	2	2	1	2	1	1	Core Performer 83%
Nudgenudgepodcast.com	Nudge		1				1									1									1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HubSpot information technology & services	$1,763	-20.3%	74%	95%	61.0ad units	Core Performer	+1
Federation of Small Businesses	$454	+23.7%	100%	100%	12.0ad units	Core Performer
Nudge	$256	-100.0%	100%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How much should you reveal to your co-workers

0:00 / 0:36

Direct Response

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#1

Run on 1x episode

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