NOW and NEXT offers a critical, expert-driven analysis of the week's most significant political and societal developments, primarily through the unique lens of communications and strategy. Host Dave Trafford, alongside the "Comms and Strategy Team" (C.A.S.T.) comprising seasoned professionals like Lindsay Broadhead, Bob Reid, and Anne Marie Aikins, dissects the 'touchdowns and fumbles' of public figures and governments. The podcast goes beyond headlines to uncover the strategic missteps, leadership gaps, and communication breakdowns impacting public trust and political outcomes, often with a focus on Canadian politics, particularly in Ontario. Listeners gain deep insights into political messaging, crisis management, and the evolving dynamics of public opinion, making it ideal for those seeking an informed, critical perspective on current affairs and the strategic forces shaping them.