Scott “Sourdough” Power handles the strategic direction of NOT REAL ART, a Los Angeles-based platform that operates the annually recurring Not Real Art Grant to fund emerging talent. Drawing from his background as an advertising executive at Crewest Studio, Power hosts high-production studio dialogues that examine the socio-economic realities of the art world. He frequently collaborates with street art icons like Lady Pink and Nychos to document the transition of graffiti from subculture to high-value cultural asset. A recent win for the channel is the interview series regarding the legal complexities of archiving work, which provides actionable guidance for professional creators. The platform utilizes its paradoxical, satirical brand identity to challenge institutional gatekeepers while advocating for inclusivity within global gallery circuits. Through deep-dive segments into the business of creativity and the intersection of mental health and production, Power identifies as a vocal champion for the financial and spiritual empowerment of the modern creative class.