Not On Record Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Not On Record Podcast offers an unfiltered, behind-the-scenes look into the Canadian criminal justice system, hosted by seasoned criminal defense lawyers Joseph Neuberger and Diana Davison. The podcast provides critical, in-depth analysis of significant legal cases and landmark court decisions, often from a defense perspective. Recent episodes delve into controversial Supreme Court rulings on sexual assault, consent, and evidentiary standards, dissecting their implications for accused persons and the broader society. With a tone that is both professional and candid, often featuring strong opinions and dark humor, the hosts break down complex legal concepts, challenge prevailing narratives, and explore the real-world impact of judicial interpretations. This podcast is essential for anyone interested in criminal law, due process, legal reform, and the ongoing debates shaping justice in Canada.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,081

Est. Podcast Downloads

160

Av. Youtube Views

921

Instagram

400

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 97% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Joseph Neuberger

Not On Record provides a technical look behind the scenes of the Canadian courtroom, hosted by criminal defense lawyer Joseph Neuberger and legal researcher Diana Davison. The podcast deconstructs the mechanics of trial strategy, focusing on the rights of the accused and the complexities of the Charter of Rights and Freedoms. By utilizing legal expertise from the team at Neuberger & Partners LLP, the show offers informed perspectives on high-profile cases involving figures such as Harvey Weinstein and P. Diddy. Through their named series, The 12 Hallmarks of a False Accuser, they examine witness reliability and cross-examination tactics. A recent win for the channel includes the deep-dive series Bill C-16 EXPOSED, which analyzes how new legislation impacts the burden of proof and fair trial rights. The hosts combine professional depth with a conversational atmosphere, frequently featuring expert guests like memory psychologist Elizabeth Loftus to provide a rigorous alternative to mainstream true-crime narratives.

Age: 61 years
Nationality: Canadian
Education: LL.B., Osgoode Hall Law School

Age: 61 years
Nationality: Canadian
Education: LL.B., Osgoode Hall Law School

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
EasyDNSeasydns.com	EasyDNS		2	3	4	1	1	2	1		1	1	1	2	1	2	1	1	1	2	1	2				1			Core Performer 58%
easyeasy.com	easy																	1											Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
EasyDNS	$1,564	-61.8%	98%	86%	84.0ad units	Core Performer
easy	$13	-100.0%	100%	0%	1.0ad units	Test run
EasyDNS	$12	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP#221 | Why Didn’t Police Investigate? The Case That Exposed a Broken System

0:00 / 0:30

Direct Response

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#1

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