Ninth State Sports Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ninth State Sports Show offers dedicated, in-depth coverage of New Hampshire high school athletics, with a primary focus on football and expanding to other sports like lacrosse. Each week, hosts Joe Marchilena and Mike Lochman provide comprehensive season wrap-ups, analyze emerging trends, and offer forward-looking discussions. The podcast frequently features interviews with local student-athletes and coaches, providing unique insights into the high school sports scene. It caters to a passionate audience of New Hampshire sports enthusiasts, parents, and community members seeking hyper-local news, analysis, and a deeper connection to their state's athletic culture. This show stands out for its commitment to celebrating and dissecting the nuances of high school sports within the 'Ninth State'.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

100

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 100 audience size, runs 56% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22
Seacoast and Lakes Region Oral Surgery and Capital Center Oral Surgeryseacoastoralsurgery.com	Seacoast and Lakes Region Oral Surgery and Capital Center Oral Surgery	1	2		1	2	2	1	2	1	3	1	1	Past Performer 17%
Lib Syn Adslibsynads.com	Lib Syn Ads						1	1		1	1	3		Test in progress 8%
Night and Day Decornightanddaydecor.com	Night and Day Decor			1				1	1		1	3		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Seacoast and Lakes Region Oral Surgery and Capital Center Oral Surgery	$17	0.0%	100%	100%	17.0ad units	Core Performer
Night and Day Decor	$11	0.0%	0%	100%	7.0ad units	Core Performer	+1
Lib Syn Ads	$9	0.0%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 395 - Boys Lacrosse Season Wrapup

0:00 / 0:32

Direct Response

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#1

Run on 1x episode

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