Nice Grass Nice People Podcast Advertising - Audience, Sponsors & Contact

Overview

Nice Grass Nice People offers a weekly deep dive into the multifaceted world of golf, hosted by Suave Golf's Kyle Surlow and Steve 'Beige' Berger. The podcast transcends typical tournament recaps, exploring professional men's and women's tours, the evolving golf business landscape, course architecture, and the impact of new technology on the sport. With a conversational yet insightful tone, the hosts discuss current events, player news, and cultural aspects like golf destinations and on-course experiences. It caters to dedicated golf fans, industry professionals, and anyone keen on understanding the sport's broader ecosystem, from its economic drivers to its technological innovations and cultural quirks.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

840

Instagram

884

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 840 audience size, runs 10% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week6/1	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Suave Golfsuavegolf.com	Suave Golf	1			1	1	1	1	1		Longer term buy 42%
LinkedInlinkedin.com	LinkedIn		1	2				1			Test in progress 17%
USAAusaa.com	USAA				1					2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Suave Golf	$77	+491.9%	71%	86%	7.0ad units	Core Performer
Expedia information technology & services	$54	-100.0%	0%	50%	6.0ad units	Core Performer	+1
State Farm insurance	$51	0.0%	0%	67%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Previewing the 154th Open Championship at Royal Birkdale

0:00 / 1:03

Direct Response

P

#1

Run on 1x episode

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