NFL: The Insiders Podcast Advertising - Audience, Sponsors & Contact

Overview

NFL: The Insiders delivers real-time, authoritative updates and breaking news from across the National Football League. Featuring top NFL Network Insiders like Ian Rapoport and Tom Pelissero, the podcast provides an unparalleled look into coaching changes, player movements, injury reports, and team strategies. Episodes often include in-depth analysis of significant league events, previews of upcoming games, and exclusive interviews with players and coaches. Catering to dedicated NFL enthusiasts, fantasy football players, and anyone seeking the most current and reliable information directly from trusted sources, this podcast is essential for staying ahead of the curve in the fast-paced world of professional football. It distinguishes itself by offering insider perspectives and immediate reactions to the most impactful stories, making it a go-to resource for comprehensive NFL coverage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,300

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 9% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Capital Onecapitalone.com	Capital One		5	8	8	19	19	16	14	16	15	16	7	3	12	4	3	Core Performer 67%
Lowe'slowes.com	Lowe's	3	3	11	6	3	5	7	3	8	12	13	11	3	15	5	1	Core Performer 67%
Tremfyatremfyaradio.com	Tremfya	1		4	5	4	3		2	5	3	4	7	1	5	3		Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Capital One financial services	$5,776	-57.6%	0%	78%	237.0ad units	Core Performer	+1
Lowe's	$4,073	-4.7%	0%	91%	175.0ad units	Core Performer	+1
iHeartRadio	$3,654	0.0%	0%	98%	125.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Insiders: Head Coach Philip Rivers? Championship Sunday Game Picks, and an Interview with New Dolphins GM Jon-Eric Sullivan

0:00 / 0:25

Brand Awareness

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#1

Run on 1x episode

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