Next Stop, Mississippi Podcast Advertising - Audience, Sponsors & Contact

Overview

Next Stop, Mississippi is an engaging podcast that serves as a comprehensive guide to the vibrant culture, history, and events across the state of Mississippi. Hosted by Kamel King and Germaine Flood, the show goes beyond typical event listings, offering listeners an authentic exploration of local attractions, culinary delights, music, arts, and historical narratives. Each episode features interviews with event organizers and community members, providing personal stories and traditions behind festivals, markets, sporting events, and unique destinations. Ideal for both Mississippi residents seeking local adventures and prospective visitors planning their trip, this podcast offers a rich tapestry of the state's dynamic community life, encouraging listeners to discover the 'real Mississippi' through its diverse offerings and hidden gems.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 80 audience size, runs 55% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/13	Week4/27	Week5/18	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17
Mississippi Public Broadcastingmpbonline.org	Mississippi Public Broadcasting	4	2	2	1	1	1	1	1	2		1		Longer term buy 42%
Mississippi Main Street Associationmsmainstreet.com	Mississippi Main Street Association								1	1	1	2	2	Longer term buy 42%
Hope Credit Unionhopecu.org	Hope Credit Union												2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mississippi Public Broadcasting media production	$26	+100.0%	45%	86%	29.0ad units	Core Performer	+1
Talk From the Start	$11	0.0%	0%	100%	13.0ad units	Core Performer
Mississippi Main Street Association	$7	+100.0%	25%	88%	8.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Next Stop MS | Stevie J "Jamz" Blues & Walter Anderson Museum of Art

0:00 / 0:31

Brand Awareness

N

#1

Run on 1x episode

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