News On The Hill with Andrew Stuckey (97.9 The Hill) Podcast Advertising - Audience, Sponsors & Contact

Overview

News On The Hill provides daily, comprehensive local news coverage for Chapel Hill, Carrboro, and Orange and Chatham counties. Hosted by Andrew Stuckey, the podcast delivers up-to-date reports on local government decisions, community events, public safety incidents, and regional sports updates, particularly focusing on UNC athletics. A distinctive feature is the 'Conversations With the Mayors' segment, offering direct insights from local leaders on policy changes and community initiatives. This podcast is essential for residents seeking to stay informed about local politics, civic developments, and the pulse of their community, presented with a clear, journalistic tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

68%

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The Bottom Line

This show has an estimated 100 audience size, runs 68% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
The Chamber for a Greater Chapel Hill-Carrborocarolinachamber.org	The Chamber for a Greater Chapel Hill-Carrboro	2	3	3	3	3	3	4	3	2	1	2	1	1	3	2	3	2	3	3	1	Core Performer 83%
Rocky River Hemprockyriverhemp.com	Rocky River Hemp	1	1		1				1		1	1	1	1		1	1					Longer term buy 42%
High and Rubish Insurance Agencyhighandrubish.com	High and Rubish Insurance Agency													1								Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Chamber for a Greater Chapel Hill-Carrboro	$59	+60.0%	53%	97%	59.0ad units	Core Performer	+1
Rocky River Hemp	$13	-50.0%	92%	67%	12.0ad units	Core Performer
Tonya's Cookies and Cafe	$4	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hillsborough: An Early Look at the Town’s Affordable Housing Strategy (Aug. 25, 2026)

0:00 / 0:30

Direct Response

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#1

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