New Overlords Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The New Overlords Podcast offers a comprehensive and engaging weekly discussion for video game enthusiasts, covering the latest industry news, game releases, and personal gameplay experiences. Hosted by Max and Sema, often joined by industry guests, the show delves into topics ranging from the significance of game awards and upcoming titles to in-depth analyses of popular games like Enshrouded. It provides a blend of critical commentary on industry trends and relatable insights into what's currently captivating the gaming community, making it ideal for listeners seeking informed opinions and lively conversations about their favorite pastime.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,129

Est. Podcast Downloads

900

Av. Youtube Views

229

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 100% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/15	Week7/27	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week10/19	Week10/26
AIE Guildaie-guild.org	AIE Guild	1	1	1	1			1	1	1	1	Longer term buy 42%
AIE Dashgill.orgaiedashgill.org	AIE Dashgill.org						1					Test in progress 8%
AIE-Gil.orgaie-gil.org	AIE-Gil.org					1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Garden and a Goat	$416	0.0%	100%	67%	24.0ad units	Core Performer	+1
AIE Guild	$382	-34.3%	100%	83%	24.0ad units	Core Performer
Garden and Goat	$327	0.0%	100%	70%	23.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

This is Halloween – New Overlords Podcast 630: Best Halloween Events in Games

0:00 / 0:42

Brand Awareness

T

#1

Run on 1x episode

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