Networth and Chill with Your Rich BFF Podcast Advertising - Audience, Sponsors & Contact

Overview

Networth and Chill with Your Rich BFF" demystifies personal finance and wealth building, transforming complex economic concepts into engaging, actionable advice. Hosted by Vivian Tu, aka Your Rich BFF, the podcast adopts a conversational, "best friend" tone, making financial literacy accessible and enjoyable. It targets individuals seeking practical strategies to manage money, understand consumer behavior, and navigate career finances without the jargon of traditional business shows. Through interviews with experts and notable figures like Cole Walliser, the show explores real-life financial scenarios, from building a business around a viral idea to smart Black Friday shopping. Recurring themes include balancing creative vision with commercial viability, understanding retail psychology, and making informed financial decisions. This podcast stands out by blending relatable storytelling with expert insights, empowering listeners to take control of their financial future in a fun, approachable way.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

35,900

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

OKAY

59%

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The Bottom Line

This show has an estimated 35.9K audience size, runs 59% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week4/13	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Walmartwalmart.com	Walmart	1				3	3	3	3	3					3	Longer term buy 42%
Verizonverizon.com	Verizon										2	2	2	1		Longer term buy 33%
Amazon Primeamazon.com	Amazon Prime		2	3	3								1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Adobe information technology & services	$19,989	0.0%	95%	90%	21.0ad units	Core Performer	+1
Amazon Prime information technology & services	$16,844	+100.0%	70%	85%	20.0ad units	Core Performer	+1
Walmart retail	$13,068	-85.2%	81%	94%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Klarna, Affirm & Afterpay: What Your Buy Now, Pay Later Apps Aren't Telling You

0:00 / 1:06

Direct Response

K

#1

Run on 1x episode

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