.NET Rocks! Podcast Advertising - Audience, Sponsors & Contact

Overview

.NET Rocks! is an Internet Audio Talk Show for Microsoft .NET Developers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

838

Est. Podcast Downloads

140

Av. Youtube Views

698

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 838 audience size, runs 38% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Carl Franklin

.NET Rocks! serves as an essential resource for software architects and developers, hosted by Carl Franklin and Richard Campbell. Launched in 2002, the show holds the distinction of being one of the first podcasts ever created, documenting the evolution of the Microsoft ecosystem from the early days of Visual Basic to modern cloud-native architectures. The duo produces highly technical discussions through named formats like the Geek Out series, where they explore complex scientific topics such as fusion energy and space travel. Recent coverage includes the long-running .NET Rocks! Roadshows, which feature live recordings from major industry conferences such as DevIntersection and MS Build. By hosting Microsoft program managers and industry luminaries like Scott Hanselman, the program provides authoritative insights into Azure, DevOps, and C#. The production operates under PWOP Productions, maintaining high audio engineering standards that reflect Franklin’s background in professional sound, making it a staple for senior IT professionals.

Age: 60 years
Nationality: American
Education: Self-taught / Industry Experience

Age: 60 years
Nationality: American
Education: Self-taught / Industry Experience

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Recent Campaigns

	Advertisers	Week2/23	Week3/23	Week4/27	Week5/25	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27
Music to Code Bymusictocodeby.net	Music to Code By						1	1		1	Longer term buy 25%
Text Controltextcontrol.com	Text Control	1	1	2	1	1				1	Test in progress 17%
Grangergrainger.com	Granger					1			2		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$247	0.0%	3%	97%	29.0ad units	Core Performer	+1
Granger photography	$177	0.0%	0%	100%	16.0ad units	Core Performer	+1
Music to Code By	$157	0.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Data Centers in Space Geek Out

0:00 / 0:18

Direct Response

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#1

Run on 1x episode

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