MwM Morning Pint Podcast Advertising - Audience, Sponsors & Contact

Overview

MwM Morning Pint is a weekly segment from 'Mornings with Mike' that delves into the vibrant world of local and regional craft breweries. Hosts Mike Keller and Bob McCool invite brewers to share their company's history, discuss their unique brewing philosophies, and guide listeners through a tasting of their delicious craft beers. This podcast appeals to craft beer enthusiasts, foodies, and individuals interested in supporting local businesses and exploring the cultural impact of the craft beverage industry. It offers a relaxed, conversational tone, providing an engaging blend of business insights, historical context, and sensory appreciation for the art of brewing.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 40 audience size, runs 98% host read ads and promotes 67% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/13	Week4/20	Week6/8	Week6/22	Week7/6	Week7/20	Week8/17
Pagoda City Brewingpagodacitybrewing.com	Pagoda City Brewing	1	1	2		2	1				Test in progress 17%
Hershey Parkhersheypark.com	Hershey Park							1	1		Test in progress 17%
Sly Fox Brewing Co.slyfoxbeer.com	Sly Fox Brewing Co.				3					5	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pagoda City Brewing	$13	-100.0%	100%	38%	37.0ad units	Core Performer
Hershey Park	$4	+100.0%	100%	90%	10.0ad units	Core Performer	+1
Vynecrest Vineyards & Winery	$4	+100.0%	100%	89%	9.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MwM Morning Pint with Saucony Creek Brewing - 6/25/26

0:00 / 0:15

Brand Awareness

M

#1

Run on 1x episode

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