Muskies On Tap Podcast Advertising - Audience, Sponsors & Contact

Overview

Muskies On Tap offers an immersive dive into the world of musky fishing, primarily through the lens of Wisconsin Northwoods guide Gus Mantey, his brother Max, and friend Brian Eckle. This podcast serves as a comprehensive resource for musky enthusiasts, blending real-time fishing reports, captivating stories from the boat, and in-depth interviews with seasoned anglers, tournament pros, and gear innovators. Listeners gain valuable insights into advanced tactics, lure development, and tournament strategies, alongside casual discussions and personal anecdotes. It caters to both experienced musky anglers seeking to refine their skills and newcomers eager to understand the sport's nuances and vibrant community, all delivered with an authentic, laid-back, and often humorous tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,432

Est. Podcast Downloads

1,080

Av. Youtube Views

352

Instagram

3k

YouTubers Subscribers

766

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 100% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Gus Mantey

Based in the Wisconsin Northwoods, Gus Mantey leads Muskies On Tap alongside co-hosts Max Mantey and Brian, offering a deep-dive look into the competitive world of the Professional Musky Tournament Trail (PMTT). Transitioning from a traditional audio format to comprehensive Video Pods, the group produces the On The Line segment, delivering real-time fishing updates and tactical breakdowns directly from the water. They host The Great DeBait at the Wisconsin Musky Expo, where they facilitate technical discussions between legendary anglers and equipment manufacturers. Their recent coverage of the PMTT Championship at Clear Lake exemplifies their focus on tournament strategy and seasonal migration patterns. By partnering with industry staples like Taps & Tackle Co and Central Waters Brewing Co, they bridge the gap between high-level angling and regional outdoor lifestyle. Gus leverages his experience as a licensed guide to provide technical lure reviews and conservation-minded stories that cater to a dedicated community of trophy hunters across Musky Nation.

Age: 126 years
Nationality: American
Education: Not publicly disclosed

Age: 126 years
Nationality: American
Education: Not publicly disclosed

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Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week8/3	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Thorne Brosthornebros.com	Thorne Bros	3			1						1		2	1	1	2	2	1	2		Core Performer 58%
NextGen Muskiesnextgenmuskies.com	NextGen Muskies	2	1	1	1	1	1	1	1	1	1	1						2		2	Past Performer 17%
Wave Productswavproducts.com	Wave Products												2								Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Thorne Bros	$571	+146.5%	100%	54%	28.0ad units	Core Performer
NextGen Muskies	$454	+100.0%	100%	100%	22.0ad units	Core Performer
Hooked and Tagged	$68	0.0%	100%	33%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

E170 - Gregg Thomas on LOTW PMTT Championship bite + Northwoods Fall Update

0:00 / 0:21

Direct Response

E

#1

Run on 1x episode

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