Mushing Podcast Advertising - Audience, Sponsors & Contact

Overview

Mushing offers an immersive journey into the world of dog mushing, providing unparalleled coverage of the Iditarod and other global races. Hosted by best-selling author Robert Forto, the podcast delivers daily in-depth analysis during race season and captivating off-season interviews with mushers. Beyond race results, it delves into the rich history, evolving culture, and future of the sport, exploring themes of resilience, faith, community, and the profound bond between humans and sled dogs. Episodes feature personal narratives, historical expeditions like the Centennial Seppala, and discussions on how mushing intersects with lifestyle and ministry. This podcast is essential for dedicated mushing fans, outdoor adventure enthusiasts, and anyone inspired by stories of perseverance and the unique spirit of the trail.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

800

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 800 audience size, runs 20% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week6/22	Week7/6	Week7/27	Week8/3	Week8/10	Week8/17
Mushingmushing.com	Mushing	1	8	5	2	1	1	1	1	1	1		Longer term buy 42%
Team and Trailteamandtrail.com	Team and Trail			1								1	Test in progress 8%
First Paw Mediafirstpaw.media	First Paw Media											1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Mushing	$549	+100.0%	7%	100%	46.0ad units	Core Performer
Peak Experience	$155	0.0%	11%	0%	18.0ad units	Core Performer
Dog Works Radio PAC Membership	$34	0.0%	0%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026 Iditarod Willow Restart: Teams Hit the Trail, Trailgate Stories, and Early Race Strategy

0:00 / 1:01

Direct Response

2

#1

Run on 1x episode

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