Murder In America Podcast Advertising - Audience, Sponsors & Contact

Overview

Murder In America is a compelling true crime podcast that meticulously explores infamous homicides across the United States, dedicating each episode to a different state. Co-hosts Courtney Shannon and Colin Browen (of "The Paranormal Files") delve into the darkest details of these cases, offering a unique perspective informed by their passion for true crime and Colin's background in paranormal investigation. The podcast appeals to dedicated true crime enthusiasts interested in detailed historical accounts of American murders, often highlighting cases with significant cultural impact or psychological intrigue, such as the Amityville Horror Murders. It provides in-depth analysis, moving beyond simple recounting to explore the broader implications and human elements of these horrific events. Listeners can expect a serious, investigative tone with a focus on uncovering the deepest facets of each crime.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

161.3K

Instagram

88k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 161.3K audience size, runs 32% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Murder In America

Colin and Courtney Browen are the dynamic duo behind the highly-rated "Murder in America" podcast, which delves into infamous homicides across the United States with detailed analyses and narrative storytelling. Colin also helms "The Paranormal Files" YouTube channel, where he conducts documentary-style investigations into supernatural phenomena, and "The Conspiracy Files" podcast, exploring mysteries and controversial topics. Their commitment to thorough research and respectful victim narratives has resonated with a dedicated audience, making their content a significant voice within the true crime genre. A recent success includes a video for "The Paranormal Files" about a murder house in Belle Plaine, Iowa, which was noted as his best-performing video of the year. The Browens are known for their engaging presentation and their advocacy for social justice, often incorporating these values into their discussions, fostering a deeper understanding of complex cases.

Nationality: American
Education: Not specified

Nationality: American
Education: Not specified

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Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/25	Week6/1	Week6/15	Week6/22	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
USAAusaa.com	USAA			1	1		1		2	1	1	1	1	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1				1			1	1	2	1	1	Core Performer 50%
Quincequince.com	Quince	1	1			1		1	1	1	1	1		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$63,948	+250.0%	100%	100%	12.0ad units	Core Performer	+1
Spotify music	$61,782	0.0%	83%	100%	12.0ad units	Core Performer	+1
BetterHelp mental health care	$58,832	+250.0%	100%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

EP. 255 - VIRGINIA: A COLD CASE SOLVED AFTER 29 YEARS: THE MURDER OF ROBIN WARR LAWRENCE

0:00 / 1:28

Direct Response

E

#1

Run on 1x episode

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