Mundo in the Morning - KCMO Talk Radio 95.7FM & 710 AM Podcast Advertising - Audience, Sponsors & Contact

Overview

Mundo in the Morning delivers a daily dose of engaging talk radio, dissecting top news stories from Kansas City and across the nation. Host Pete Mundo offers insightful commentary on current events, with a particular focus on political developments, such as healthcare debates, and their direct impact on listeners' lives. The podcast blends serious political analysis with more conversational segments, occasionally exploring lighter topics or public curiosities like conspiracy theories. It caters to an audience keen on staying informed about local and national affairs, appreciating a direct, opinionated style of news discussion that often reflects broader societal and cultural concerns. This show is ideal for those seeking a comprehensive yet accessible overview of daily headlines, presented with a distinct talk radio flair.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,980

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 3K audience size, runs 3% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Shopifyshopify.com	Shopify	2	7	3	3	3	3	9	2	9	3	3	9	9	3	3	4		7	1	Core Performer 83%
The Zebrathezebra.com	The Zebra	2	1	1	3	7	7	6	4	7	4	8	6	6	2	2		1	2	1	Core Performer 83%
Chumba Casinochumbacasino.com	Chumba Casino			1	1			1		1		1	2	1	2	1	3	1	5	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$3,571	+64.9%	3%	100%	103.0ad units	Core Performer	+1
Granger photography	$2,446	+100.0%	0%	99%	79.0ad units	Core Performer	+1
The Zebra insurance	$2,007	-29.3%	0%	100%	66.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Buy, Sell, Hold: America Hosting World Cup, Travis and Taylor Wedding, Mark's World Cup Parlay | 7-3-26

0:00 / 0:36

Brand Awareness

B

#1

Run on 1x episode

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