Mums Mysteries & Murder Podcast Advertising - Audience, Sponsors & Contact

Overview

Mums Mysteries & Murder offers a refreshingly candid and entertaining dive into true crime and mysterious phenomena, hosted by two Mums from Scotland and Australia. Eschewing a polished, professional style, the podcast delivers engaging, conversational discussions on a range of cases, from historical murders to local folklore, ghostly encounters, and unexplained events. Each episode features the hosts taking turns to share stories from their respective homelands, often collaborating with other true crime and paranormal enthusiasts. This podcast is ideal for listeners who enjoy a relatable, unpretentious approach to true crime, appreciate a touch of local flavor and the paranormal, and love to discuss intriguing mysteries as if chatting with friends.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

280

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GOOD

64%

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The Bottom Line

This show has an estimated 280 audience size, runs 64% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Marti and Cheryl

Mums, Mysteries & Murder is a podcasting duo led by hosts Marti and Cheryl, specializing in the intersection of Australian and Scottish true crime with a conversational, maternal perspective. The creators leverage their dual-nationality backgrounds to shed light on cases like the tragic Luna Park Ghost Train Fire and the disappearance of Corrie McKeague. Their format blends deep-dive investigative storytelling with informal segments and historical explorations of sites like Lauriston Castle and St. Andrews. Industry engagement includes a recent live podcast recording collaboration with the 'Scottish Murders' series for the 'Killers & Coffee' event program at Airdrie Library. This expansion into live speaking follows their participation in specialist industry gatherings such as CrimeCon UK. By providing a lighter, 'mum-focused' entry point into heavy subject matter, they bridge the gap between niche regional history and mainstream true crime entertainment through partnerships with local venues like Tiger Lane Studios and North Lanarkshire Libraries.

Age: 41 years
Nationality: British and Australian
Education: Speaker/Attendee, CrimeCon UK

Age: 41 years
Nationality: British and Australian
Education: Speaker/Attendee, CrimeCon UK

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$22	0.0%	0%	100%	5.0ad units	Core Performer	+1
CrimeCon UK events services	$21	0.0%	100%	100%	7.0ad units	Core Performer	+1
Bonnier Books	$4	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Unusual Experiences of Sir Robert Victor Goddard

0:00 / 0:53

Direct Response

T

#1

Run on 1x episode

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