MSP Unplugged Podcast Advertising - Audience, Sponsors & Contact

Overview

MSP Unplugged is a vital resource for IT service providers, offering practical strategies and expert insights for managing and scaling their businesses. Through interviews with industry leaders and coverage from major events like the MSP Summit, the podcast delves into critical topics such as organic growth, strategic mergers and acquisitions, the impact of AI on IT services, and innovative solutions. It targets IT business owners, entrepreneurs, and leaders seeking to navigate the complexities of the tech service industry, providing actionable advice and forward-thinking perspectives to foster business development and technological advancement.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

220

Est. Podcast Downloads

200

Av. Youtube Views

20

Instagram

462

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GOOD

73%

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The Bottom Line

This show has an estimated 220 audience size, runs 73% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Rick Smith

Rick Smith serves as the principal host of MSP Unplugged, a media platform dedicated to the operational growth of Managed Service Providers and boutique I.T. business owners. Transitioning from a corporate I.T. director to the owner of Renovated IT, Smith translates enterprise-level experience into practical guidance for small-to-medium business leaders. He produces the weekly MSP Unplugged Podcast, featuring technical deep dives such as the Google Gold for MSPs series and hardware reviews focused on the UniFi Ubiquiti ecosystem. Smith recently facilitated the high-level reintegration of show founder Jeff Halash for the New Year Catch-Up series, signaling a return to the brand’s original community-driven format. His work extends to live industry education through the TechCon Unplugged physical conference series and the Chicago Road Show, where he collaborates with vendors like Pax8 and OpenText. These sessions prioritize transparent discussions on vendor neutrality, cybersecurity compliance, and the transition from technical roles to strategic leadership.

Age: 51 years
Nationality: American
Education: Public Records Not Disclosed

Age: 51 years
Nationality: American
Education: Public Records Not Disclosed

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Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week5/11	Week5/18	Week5/25	Week6/8	Week6/22	Week7/6
TechCon Unpluggedtechconunplugged.com	TechCon Unplugged	1	1		1			1	1	Test in progress 17%
Corocoro.net	Coro			2		2	1			Test in progress 8%
D Mello Mediadmellomedia.com	D Mello Media						1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Control Map information technology & services	$19	0.0%	43%	100%	14.0ad units	Core Performer	+1
TechCon Unplugged	$16	0.0%	100%	100%	7.0ad units	Core Performer
Coro	$13	-100.0%	40%	80%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Struggling Business to Thriving MSP in Salt Lake City – Ed Lukacs of 2Fifteen Tech

0:00 / 0:24

Direct Response

F

#1

Run on 1x episode

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