Movement Logic: Strong Opinions, Loosely Held Podcast Advertising - Audience, Sponsors & Contact

Overview

Movement Logic: Strong Opinions, Loosely Held is an insightful podcast that bridges the gap between yoga, strength training, and physical therapy, offering an evidence-based approach to movement science. Hosted by a yoga teacher/strength coach and a physical therapist, the show critically examines current and outdated movement concepts, providing listeners with cutting-edge tools and ideas. It delves into topics ranging from advanced bone density measurement techniques like DEXA vs REMS to the profound impact of strength coaching on character development and resilience. The podcast targets movement professionals, coaches, and dedicated practitioners seeking to deepen their understanding of physical health, performance, and the broader life lessons embedded in movement practices, all delivered with a professional yet approachable tone that encourages continuous learning and critical thinking.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,326

Est. Podcast Downloads

2,320

Av. Youtube Views

6

Instagram

15k

YouTubers Subscribers

230

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 100% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Laurel and Sarah Beversdorf and Court

Movement Logic is an evidence-based fitness education brand led by Laurel Beversdorf, CSCS, and Dr. Sarah Court, DPT. The partnership specializes in transitioning women from yoga-based movement to strength training as a tool for lifelong independence and bone health. Through their signature Lift for Longevity barbell course, they provide clinical-grade instruction that replaces common fear-based fitness messaging with anatomical data and load-bearing protocols. Their recent win, the fact-checking series titled Debunking Menopause Grifters, represents their commitment to scientific literacy by scrutinizing popular industry claims through a physiological lens. The Movement Logic Podcast serves as an industry watchdog, featuring expert interviews with professionals like Abby Langer, RD, and Dr. Joe Schwarcz to dismantle wellness pseudoscience. By combining physical therapy expertise with strength coaching, they advocate for an anti-fragility mindset, focusing on tangible health markers like bone density and muscle retention rather than traditional aesthetic-led fitness priorities.

Age: 46 years
Nationality: American
Education: DPT, Doctor of Physical Therapy Program

Age: 46 years
Nationality: American
Education: DPT, Doctor of Physical Therapy Program

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Movement Logicthemovementlogic.com	Movement Logic						2		1				3		1		2		1				2		1				Longer term buy 33%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Movement Logic	$907	-30.2%	100%	89%	19.0ad units	Core Performer	+1
Movement Logic	$322	0.0%	100%	100%	21.0ad units	Core Performer
Lift for Longevity	$112	0.0%	100%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

123: Don't Get it Twisted: Scoliosis Facts vs Fiction

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Direct Response

1

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