Move Your DNA with Katy Bowman Podcast Advertising - Audience, Sponsors & Contact

Overview

Move Your DNA with Katy Bowman is an insightful podcast that transcends conventional fitness advice, offering a holistic approach to integrating natural movement into modern life. Hosted by biomechanist Katy Bowman, the show blends scientific principles of biomechanics, kinesiology, and physiology with practical strategies to combat sedentary lifestyles. Episodes feature expert interviews on diverse topics, from using movement for emotional regulation in parenting to psychological techniques for overcoming exercise procrastination. The podcast distinguishes itself by emphasizing "nutritious movement" across all aspects of daily living, including innovative product design and lifestyle choices. It targets individuals seeking to enhance their physical and mental well-being through a deeper understanding of human movement, providing actionable solutions for a more active, connected, and joyful existence.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,100

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 12.1K audience size, runs 97% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/13	Week4/27	Week5/11	Week5/25	Week6/8	Week6/22	Week7/6	Week7/20	Week8/17
MoveMateletsmovemate.com	MoveMate	1	2	1	3	1	3	1	1	1	1	1	Longer term buy 42%
Ikaria Designikariadesign.com	Ikaria Design	1	1	1	1	1	1	2	1	1	1	2	Longer term buy 42%
Earth Runnersearthrunners.com	Earth Runners					2	3	1	1	2	1	2	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Smart Playrooms design	$10,423	0.0%	100%	89%	36.0ad units	Core Performer
Venn Design furniture	$10,014	-28.4%	97%	54%	35.0ad units	Core Performer
Ikaria Design furniture	$8,654	-36.7%	97%	76%	33.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Raising Dynamic Kids: Monkey Bars, Fidget Seats & Phone Boundaries

0:00 / 2:54

Direct Response

R

#1

Run on 1x episode

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Recent Episodes

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