Move The Line Podcast Advertising - Audience, Sponsors & Contact

Overview

Move The Line offers a data-driven deep dive into NFL betting, providing listeners with expert analysis and actionable insights to inform their wagers. Hosted by Ryan Noonan and Connor Allen, the podcast features weekly breakdowns of games from a betting market perspective, including recaps, early predictions, and player prop bets. It caters to serious football fans and sports bettors who seek a strategic, analytical approach to understanding odds and making informed decisions, distinguishing itself through its reliance on data and industry expert contributions.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,240

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 51% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Circa Sportscircasports.com	Circa Sports					5	4	5	2	1	1	Core Performer 50%
DLF Dynasty Podcastdynastyleaguefootball.com	DLF Dynasty Podcast				1	2	2	3	2		1	Longer term buy 42%
4 for 44for4.com	4 for 4	1	1	1					1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$386	0.0%	29%	100%	21.0ad units	Core Performer	+1
4 for 4 sports	$365	0.0%	100%	100%	21.0ad units	Core Performer	+1
Circa Sports gambling & casinos	$263	+100.0%	100%	93%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026 NFL Preseason News & Injuries That Impact Betting Markets

0:00 / 0:29

Direct Response

2

#1

Run on 1x episode

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