Morning Bru with Jaffe & Razor Podcast Advertising - Audience, Sponsors & Contact

Overview

Morning Bru with Jaffe & Razor delivers an essential daily dose of in-depth Boston Bruins analysis for the passionate hockey fan. Hosted by seasoned NHL analyst Billy Jaffe and former NHL goalie Andrew Raycroft, the podcast goes beyond simple recaps, offering expert strategic breakdowns of recent games, player performances, lineup adjustments, and intricate team dynamics. Listeners gain unparalleled insight into the Bruins' triumphs and challenges, understanding the 'why' behind the on-ice action. This podcast is perfect for dedicated fans seeking a deeper, more informed perspective on their favorite team, presented with a professional yet conversational tone by hosts who truly know the game.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,864

Est. Podcast Downloads

6,900

Av. Youtube Views

2,964

Instagram

2k

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 9.9K audience size, runs 58% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Billy Jaffe

Morning Bru with Jaffe & Razor serves as a specialized media outlet for the Boston Bruins fanbase, led by veteran broadcaster Billy Jaffe and former NHL Rookie of the Year Andrew Raycroft. The duo leverages their professional background at NESN to deliver technical breakdowns that bridge the gap between team-sanctioned media and independent digital broadcasting. Producers and brand managers can observe their ability to decompose complex game strategies through their PreBru preview series and long-form post-game episodes. Their expertise is reinforced through appearances by guests such as Jeff Marek and Marty Biron, ensuring a high level of credibility in tactical discussions. A recent win for the channel includes their comprehensive coverage of the Boston Bruins' season end and draft preparation, providing fans with locker room perspectives and trade deadline analysis. This format replaces traditional highlight reels with nuanced dialogue for viewers seeking deep-rooted knowledge of New England sports culture and Atlantic Division dynamics.

Age: 57 years
Nationality: American/Canadian
Education: University of Michigan

Age: 57 years
Nationality: American/Canadian
Education: University of Michigan

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week6/22
Sunset Lake CBDsunsetlakecbd.com	Sunset Lake CBD	2	1	2	1	1	3	2	5	4	2	1	1	Past Performer 8%
Duracellduracell.com	Duracell												1	Test in progress 8%
Meta Ray-Banray-ban.com	Meta Ray-Ban												1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sunset Lake CBD	$10,503	-100.0%	88%	96%	57.0ad units	Core Performer	+1
Fazenda Coffee	$10,231	0.0%	89%	98%	61.0ad units	Core Performer
Copeland Auto Group	$9,751	0.0%	88%	95%	57.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Bruins' Season Review: Identity, Leadership, and What’s Next | Ep. 439

0:00 / 1:02

Direct Response

T

#1

Run on 1x episode

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