Mo Gilligan: Beginning, Middle & End Podcast Advertising - Audience, Sponsors & Contact

Overview

Mo Gilligan: Beginning, Middle & End offers an intimate and insightful interview series where comedian Mo Gilligan delves into the lives and careers of prominent figures from entertainment, sports, and culture. Each episode meticulously explores guests' origins, current endeavors, and aspirations for their legacy, providing a comprehensive 'beginning, middle, and end' narrative. The podcast features candid conversations, often infused with humor and genuine honesty, revealing the challenges, triumphs, and personal sacrifices behind public success. Ideal for listeners fascinated by career journeys, behind-the-scenes industry insights, and the human stories of celebrated personalities, it offers a unique blend of inspiration, education, and entertainment, appealing to fans of comedy, sports, and biographical storytelling.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

200

Instagram

16k

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 200 audience size, runs 0% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Mo Gilligan

Mo Gilligan hosts "Beginning, Middle & End," an interview podcast where influential UK figures discuss their formative experiences and future legacies. As a triple BAFTA-winning comedian, Gilligan brings a warm, insightful approach to conversations with guests from entertainment and culture, including actors like Adrian Lester and musicians such as Tinie Tempah. The series, produced by Lucky 17 and Momo G, explores career origin stories and personal journeys, offering a platform for candid reflections on creative resilience and impact. Distributed via Global Player and Apple Podcasts, the podcast extends Gilligan's profile as a thoughtful interviewer, bridging his live performance background with in-depth audio storytelling, and has quickly established itself as a key platform for UK talent.

Nationality: British

Nationality: British

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Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/22	Week7/20	Week7/27	Week8/10	Week8/17	Week8/31
Auraaura.com	Aura				3	1		2		Longer term buy 25%
Whole Foods Marketwholefoodsmarket.com	Whole Foods Market						1	2	2	Longer term buy 25%
Acastacast.com	Acast	4	4	4	2					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Acast online media	$38	-76.2%	0%	82%	17.0ad units	Core Performer	+1
Aura information technology & services	$19	-50.0%	0%	100%	6.0ad units	Core Performer	+1
Kroger retail	$14	-12.6%	0%	50%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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