ML Sports Platter Podcast Advertising - Audience, Sponsors & Contact

Overview

ML Sports Platter delivers a passionate and opinionated deep dive into the world of sports, primarily focusing on college basketball as evidenced by recent episodes featuring game previews and expert analysis from figures like ESPN's Seth Greenberg. The podcast caters to dedicated sports fans who thrive on debate, 'rants,' and hot topics, offering a platform to connect with fellow enthusiasts. While centered on sports news and analysis, the show also promises to interweave elements of life, culture, music, and entertainment, providing a well-rounded and engaging listening experience that goes beyond typical sports commentary. It's designed for those who 'live and die with their teams' and appreciate both expert insights and fan-driven perspectives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,559

Est. Podcast Downloads

2,420

Av. Youtube Views

139

Instagram

1k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 2.6K audience size, runs 47% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Mike Lindsley

Based in Syracuse and educated at the S.I. Newhouse School of Public Communications, Mike Lindsley operates as a digital-first broadcaster specializing in the Upstate New York sports circuit. He produces the ML Sports Platter, a multi-platform media brand that delivers granular analysis of the Buffalo Sabres, Syracuse Orange, and New York Yankees. Lindsley applies a traditional drive-time radio delivery to modern formats, often featuring high-profile regional guests such as St. Bonaventure coach Mike MacDonald and Siena leader Nevada Smith. His coverage extends into precision sports through on-location segments at the Camillus Golf Club and horse racing previews featuring industry experts like Ryan Hasenauer. A recent win for the brand is the Sabres Post-Game series, which provides immediate, breakdown-style video analysis following NHL matchups. By integrating his dog, Cooper, into his Cooper Time segments, he balances technical sports analysis with a personal touch that resonates across Central New York and the broader Buffalo sports market.

Age: 45 years
Nationality: American
Education: Bachelor's degree, Syracuse University (Newhouse)

Age: 45 years
Nationality: American
Education: Bachelor's degree, Syracuse University (Newhouse)

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Stanley Law Officesstanleylawoffices.com	Stanley Law Offices	2		2	3	2	3	4	3	5	3	2	5	6	6	6	5	4	2	5	3	10	9	5	3	1	Core Performer 92%
CH Insurancechinsurance.com	CH Insurance							1	2	1			1	1	3	4	2	3	6	5	1	2	1	2		1	Core Performer 83%
Batavia Downs Gaming and Hotelbataviadownsgaming.com	Batavia Downs Gaming and Hotel	1	4	1		1		2		3	2	1	2	3	3	1	1	2	1	1	4	2	5		2		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Stanley Law Offices	$5,917	+29.3%	44%	85%	187.0ad units	Core Performer	+1
Batavia Downs Gaming and Hotel	$3,188	+7.4%	99%	63%	91.0ad units	Core Performer	+1
Byrne Dairy	$2,979	0.0%	56%	74%	93.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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0:00 / 0:34

Direct Response

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#1

Run on 1x episode

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