Missin Curfew Podcast Advertising - Audience, Sponsors & Contact

Overview

Missin Curfew offers an authentic and entertaining dive into the world of professional hockey, hosted by former NHL players Shane O'Brien and Scottie Upshall. The podcast combines insightful analysis of current NHL news, player performances, and team dynamics with candid, often humorous, behind-the-scenes stories from their playing days. Episodes frequently feature interviews with active players, discussions on major sports events like the World Series, and practical sports betting advice. Targeting dedicated hockey fans and sports enthusiasts, the show provides a unique blend of insider perspectives, sharp commentary, and an engaging, laid-back style that distinguishes it from traditional sports broadcasts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,851

Est. Podcast Downloads

15,060

Av. Youtube Views

1,791

Instagram

173k

YouTubers Subscribers

19k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

OKAY

54%

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The Bottom Line

This show has an estimated 16.9K audience size, runs 54% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Shane and Scottie O'Brien and Upshall

Missin Curfew, led by NHL veterans Shane “OBS” O’Brien and Scottie “Updog” Upshall, delivers an unfiltered perspective on professional hockey and the high-performance lifestyle. The show integrates a mix of locker-room storytelling and current league analysis, often bridging the gap between traditional broadcast styles and modern athlete-led media. Recent episodes have featured hall-of-fame guests like Teemu Selanne and Chris Pronger, while the brand has expanded its physical footprint through the live Fella Tour, visiting hockey markets such as Buffalo and St. Louis. As partners of DraftKings, the hosts blend sports betting insights with discussions on golf, men’s grooming, and the unwritten rules of the National League. Their production under the Hall Pass Media umbrella emphasizes a work-hard, play-hard mentality, moving the show into spaces like the Ducks Alumni Golf Tournament to offer fans access to retired legends. This project brings a West Coast aesthetic to the broader hockey conversation through comedic banter and veteran expertise.

Age: 42 years
Nationality: Canadian
Education: Canadian Hockey League (CHL)

Age: 42 years
Nationality: Canadian
Education: Canadian Hockey League (CHL)

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Lifelocklifelock.com	Lifelock	2	3	1	1	1	2	2	1	1	1		2	1		1	1	Core Performer 75%
Quincequince.com	Quince	2	2	2		1	2	2			1	1	1	2	1		1	Core Performer 67%
USAAusaa.com	USAA			1	1	2	2	1	2			1	1	1	1		1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$41,661	-38.6%	96%	53%	112.0ad units	Core Performer	+1
Labatt Blue Light TV	$24,029	-42.9%	83%	4%	70.0ad units	Core Performer	+1
Labatt	$22,152	-100.0%	96%	39%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

502. Summer Curfew Calls #3

0:00 / 1:06

Direct Response

5

#1

Run on 1x episode

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