Minds Capital Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Minds Capital Podcast is an essential resource for independent sponsors, searchers, and private equity professionals, offering in-depth exploration of deal-by-deal private equity. Through expert interviews with industry leaders, the podcast provides actionable insights into partnership models, capital deployment strategies, and the unique challenges and successes within this specialized financial niche. It fosters a true partnership mindset, focusing on optimizing stakeholder alignment and innovative funding structures. The tone is professional and highly informative, targeting individuals keen on understanding, navigating, or investing in the independent sponsor ecosystem. This podcast distinguishes itself by providing a dedicated platform for learning and connection within this specific segment of the financial community, making it invaluable for those seeking to grow their ventures or investments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,217

Est. Podcast Downloads

460

Av. Youtube Views

757

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

86%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 86% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Yomi Jolaoso

Yomi Jolaoso operates as the lead host of the Minds Capital Podcast, a specialized media hub focusing on the mechanics of the lower middle market and private equity landscape. He documents the evolution of the independent sponsor model through technical case studies, such as the 10x MOIC series and the Underwriting Framework deep dives. Jolaoso often bridges the gap between capital providers and operators, featuring voices like Peter Lehrman of Axial and Nick Huber to deconstruct complex financial structures. His recent coverage of the McGuireWoods Independent Sponsor Conference provides a peer-level look at institutional deal flow and equity fundraising. By building the Minds Capital Partners fund in public, Jolaoso offers industry professionals an inside view of the transition from content creation to capital deployment. His approach prioritizes the financial engineering of boring businesses, making him a central figure in the acquisition entrepreneurship community.

Age: 41 years
Nationality: American
Education: Business Administration, University (Unspecified)

Age: 41 years
Nationality: American
Education: Business Administration, University (Unspecified)

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Platt Richmondplattrichmond.com	Platt Richmond		1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	Core Performer 58%
Minds Capitalmindscapital.co	Minds Capital	2	2	1	2	2	2	1	1	1	2			1		1	1		1		1	1	1		Longer term buy 42%
Inzo Technologiesinzotechnologies.com	Inzo Technologies	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1					Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Inzo Technologies	$636	+142.0%	82%	100%	44.0ad units	Core Performer	+1
Minds Capital	$598	+100.0%	100%	100%	59.0ad units	Core Performer
Platt Richmond	$578	+200.0%	68%	100%	40.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

When Equity Oversubscribes 2-3x

0:00 / 0:56

Direct Response

W

#1

Run on 1x episode

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