Mind the Game Podcast Advertising - Audience, Sponsors & Contact

Overview

Mind the Game offers an unparalleled, in-depth exploration of professional basketball, hosted by NBA legends LeBron James and Steve Nash. This podcast transcends typical sports commentary, diving deep into the strategic 'X's and O's,' tactical evolution, and the intricate human elements that define the game. Each episode features insightful breakdowns of game plays, player development, and team culture, often with special guests like Stephen Curry, providing a unique insider's perspective. It caters to dedicated basketball enthusiasts, coaches, and analysts who seek a sophisticated understanding of the sport, moving beyond highlight reels to uncover the nuanced preparation, adjustments, and competitive spirit that make basketball truly great.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

634.9K

Est. Podcast Downloads

22,120

Av. Youtube Views

612.8K

Instagram

291k

YouTubers Subscribers

885k

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

OKAY

60%

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The Bottom Line

This show has an estimated 634.9K audience size, runs 60% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

Mind the Game

Mind the Game is a popular podcast that offers in-depth, technical analysis and discussion of the sport of basketball, particularly the NBA. Co-hosted by NBA legend LeBron James and two-time MVP Steve Nash (with former NBA player JJ Redick co-hosting Season 1), the show provides a unique insider's perspective on the intricacies of the game, strategies, player performance, and historical moments. The podcast delves into complex concepts like X's and O's, team dynamics, and the evolution of basketball tactics, making it a destination for serious fans and analysts. Presented by Uninterrupted and Wondery, Mind the Game is available in both audio and video formats across major podcast platforms and streaming services like YouTube, Prime Video, and Amazon Music. Leveraging the unparalleled basketball IQ and experience of its hosts, the podcast has quickly become a respected source for high-level strategic insights into the game they love.

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/6	Week4/13	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	1	2	2	2	1	1	1	1	1	Past Performer 17%
Airbnbairbnb.com	Airbnb	1	2	2	2	1	1		1	1	Test in progress 17%
American Expressamericanexpress.com	American Express	1	2	2	2	1		2		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$520,405	-100.0%	70%	100%	23.0ad units	Core Performer	+1
American Express	$380,933	-100.0%	36%	95%	22.0ad units	Core Performer	+1
Airbnb information technology & services	$332,186	-100.0%	67%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Knicks vs. Spurs: Breaking Down the 2026 NBA Finals with LeBron James and Steve Nash

0:00 / 1:36

Direct Response

K

#1

Run on 1x episode

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