Mighty Blue On The Appalachian Trail: The Ultimate Mid-Life Crisis Podcast Advertising - Audience, Sponsors & Contact

Overview

Mighty Blue On The Appalachian Trail chronicles the transformative journey of host Steve Adams, who, as an overweight 61-year-old retiree, tackled the entire Appalachian Trail. The podcast extends beyond his personal 'mid-life crisis' adventure, featuring engaging interviews with diverse thru-hikers who share their unique stories, challenges, and triumphs on the trail. Topics range from essential gear and overcoming physical obstacles like injuries and Lyme disease, to the profound impact of trail magic and the vibrant community spirit found among long-distance hikers. It appeals to outdoor enthusiasts, aspiring thru-hikers, and individuals seeking inspiration for personal growth and significant life changes, offering a blend of practical advice, reflective insights, and heartfelt narratives about life on the trail.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

11,520

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 11.5K audience size, runs 24% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Polarstepspolarsteps.com	Polarsteps	1	1	3	2	2	2	2	2	2	2			1	1		2	2	2	2	2	1	2	Core Performer 75%
Kalshikalshi.com	Kalshi								2	1	2	1		1	1		1		4					Longer term buy 33%
AT&Tatt.com	AT&T								2	2		1	1	1	1	2			1					Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Polarsteps	$8,814	+200.0%	100%	100%	35.0ad units	Core Performer
Kalshi financial services	$1,988	+30.2%	15%	100%	13.0ad units	Core Performer	+1
Game Time	$1,394	-32.7%	50%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode #569 - Days 119-121 Appalachian Trail 2026

0:00 / 0:58

Direct Response

E

#1

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