Mickstape Podcast Advertising - Audience, Sponsors & Contact

Overview

Mickstape is a irreverent, personality-driven basketball podcast that prioritizes humor, cultural commentary, and unfiltered opinions over traditional sports analysis or advanced analytics. Hosted by Trill Withers and Coley Mick, the show functions as a conversational deep dive into the NBA, blending league news with pop culture, historical anecdotes, and absurd hypotheticals. Eschewing the clinical approach of typical sports media, the hosts adopt a 'player-first' mentality, celebrating the style, personalities, and chaotic energy of the game. It is designed for basketball fans who value entertainment, banter, and authentic, off-the-cuff discussions over box scores and win-shares, making it a distinct voice in the sports podcast landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

73,720

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

61%

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The Bottom Line

This show has an estimated 73.7K audience size, runs 61% host read ads and promotes 91% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bombas apparel & fashion	$8,701	0.0%	100%	100%	5.0ad units	Core Performer	+1
DoorDash	$6,091	0.0%	100%	100%	3.0ad units	Test run	+1
Deathwish Coffee food & beverages	$4,351	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

See Ya

0:00 / 1:33

Direct Response

S

#1

Run on 1x episode

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