Michigan Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Michigan Podcast offers an unparalleled deep dive into the world of Michigan Wolverines football, providing passionate fans with comprehensive opinion and analysis. Each episode meticulously breaks down recent games, player performances, and strategic decisions, going beyond surface-level commentary to explore the nuances of the Maize-and-Blue's triumphs and challenges. With a focus on critical insights and spirited discussions, the podcast caters to dedicated Michigan enthusiasts and college football aficionados seeking in-depth understanding and a strong connection to their favorite team. It's essential listening for those who crave detailed game breakdowns, informed perspectives on team dynamics, and a passionate voice celebrating the Victors Valiant.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

15,826

Est. Podcast Downloads

7,540

Av. Youtube Views

8,286

YouTubers Subscribers

25k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 15.8K audience size, runs 29% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Steve Deace

Steve Deace serves as the creator of Michigan Podcast, providing technical analysis of University of Michigan athletics and Big Ten conference dynamics. He utilizes his background in national broadcast journalism to deliver data-driven segments like Deace’s College Football Crystal Ball and the Bigger Ten series. His production style emphasizes immediate analysis through the Instant Reaction format, which covers pivotal moments in Maize and Blue football and basketball seasons. Recently, Deace expanded his sports coverage to include the Bigger Ten segment, integrating the arrival of West Coast teams into the conference landscape. He frequently collaborates with industry insiders such as Isaiah Hole from WolverinesWire to offer deep-dive scouting reports on recruits like Bryce Underwood. Represented by Blaze Media, Deace blends his analytical approach to sports with his experience as a film producer and author, offering a professional perspective tailored to enthusiasts of collegiate strategy and conference-level decision-making.

Age: 53 years
Nationality: American
Education: Michigan State University

Age: 53 years
Nationality: American
Education: Michigan State University

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Recent Campaigns

	Advertisers	Week3/30	Week4/27	Week7/20
Patreonpatreon.com	Patreon			1	Test in progress 8%
1-800-Flowers1800flowers.com	1-800-Flowers		1		Test run 0%
AutoTraderautotrader.ca	AutoTrader	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patreon	$934	+100.0%	100%	100%	2.0ad units	Test run	+1
Odoo information technology & services	$840	0.0%	100%	100%	3.0ad units	Test run	+1
SoFi financial services	$801	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

LET'S GO: DEACE'S 2026 COLLEGE FOOTBALL CRYSTAL BALL | Michigan Podcast #330

0:00 / 1:10

Direct Response

L

#1

Run on 1x episode

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