Network: The Varsity Podcast Network
Welcome to MGoBlue Podcasts -- the new podcast home of Michigan Athletics. Here at MGoBlue Podcasts, you'll find several recurring series: In the Trenches (an in-depth look at the Wolverines' football program), Defend the Block (interviews, game recaps and more with Michigan men's and women's basketball), and Conqu'ring Heroes (a one-stop show for the latest on every Michigan program). MGoBlue Podcasts are produced by the Michigan Sports Network from LEARFIELD, in partnership with Michigan Athletics.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
15,080
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Direct Response
Brands with CTAs
73%
Host Read %
% of host read ads
26%
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The Bottom Line
This show has an estimated 15.1K audience size, runs 26% host read ads and promotes 73% of ads for direct response advertisers.
| Advertisers | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | Week8/10 | Week8/17 | Week8/24 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 AT&Tatt.com | AT&T | 1 | 4 | 4 | 3 | 6 | 4 | 1 | 2 | 3 | 2 | 1 | 1 | 1 | 1 | 1 | Core Performer 67% | ||||||||||||
 Progressive Insuranceprogressive.com | Progressive Insurance | 1 | 2 | 2 | 3 | 1 | 3 | 7 | Core Performer 58% | ||||||||||||||||||||
 Wealthfrontwealthfront.com | Wealthfront | 2 | 3 | 1 | 1 | 2 | 3 | Longer term buy 42% |
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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
 Meyer retail | $13,342 | -100.0% | 28% | 6% | 68.0ad units | Core Performer |  +1 |
Michigan Medicine | $6,287 | 0.0% | 100% | 100% | 29.0ad units | Core Performer |  +1 |
AT&T telecommunications | $5,698 | -78.9% | 0% | 0% | 35.0ad units | Core Performer |   +1 |
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In the Trenches 594 - John Henry Daley
0:00 / 0:11#1
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