MetroNews Sportsline Podcast Advertising - Audience, Sponsors & Contact

Overview

Thousands of West Virginians enjoy their dinner or drive home with Kyle Wiggs and crew on the MetroNews Statewide Sportsline. The programs goal is quite simple: To inform and entertain sports fans wanting their daily fix of Mountain State sports news. Mountaineer fans are guaranteed their doctor recommended daily dosage of news from the land of Gold and Blue. Sportsline is one of the charter programs of MetroNews and continues to be one of the most popular among affiliate stations and listeners. On Sunday evenings Sportsline expands to two hours with hosts Travis Jones and Greg Hunter.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,080

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 6% host read ads and promotes 66% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
The Health Planhealthplan.org	The Health Plan	12	17	10	7	14	12	14	17	13	16	13	17	11	12	12	10	14	17	14	15	11	14	16	8	2	8	Core Performer 92%
WV Metro Newswvmetronews.com	WV Metro News	9	14	15	8	17	14	16	15	17	23	9	7	11	6	5	9	11	6	9	11	10	9	8	6	4	2	Core Performer 92%
City Netcitynet.net	City Net	6	3	2	3	6	7	8	4	7	7	8	5	6	8	6	10	9	14	9	9	16	18	14	9	2	6	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Health Plan insurance	$6,868	+2.6%	7%	11%	564.0ad units	Core Performer	+1
WV Metro News	$5,723	+12.1%	2%	92%	413.0ad units	Core Performer	+1
City Net telecommunications	$4,420	+22.0%	20%	79%	332.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sportsline For Sunday August 16, 2026

0:00 / 0:36

Brand Awareness

S

#1

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