Membership Geeks Podcast with Mike Morrison Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Membership Geeks Podcast with Mike Morrison" serves as an essential resource for entrepreneurs and business owners looking to establish, manage, and scale successful online membership websites. Hosted by Mike Morrison, the founder of Membership Geeks, the show delivers practical, actionable advice, deep-diving into critical topics such as member retention, community engagement, and leveraging technology for growth. Episodes often explore overlooked aspects like understanding the value of quiet members ("lurkers") and proactive strategies for identifying and re-engaging at-risk subscribers. With a professional yet accessible tone, this podcast equips listeners with the insights, tools, and expert perspectives needed to foster thriving, sustainable online communities and maximize the longevity of their membership businesses. It's ideal for anyone navigating the complexities of subscription models, online education platforms, and digital content delivery.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,084

Est. Podcast Downloads

3,040

Av. Youtube Views

44

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

OKAY

58%

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The Bottom Line

This show has an estimated 3.1K audience size, runs 58% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Mike & Callie Morrison & Willows

Based in South Shields, Mike Morrison and Callie Willows operate Membership Geeks, a consultancy and media platform providing tactical guidance for recurring revenue businesses. They host The Membership Geeks Podcast, an long-running audio series that delivers actionable strategy on technical sustainability and member retention. Their annual Online Membership Industry Report serves as a data-backed benchmark for the B2B sector, often cited by publications like Forbes and Entrepreneur. Marketing professionals and software companies frequently engage with their content for insights into the technical mechanics of tools like MemberPress and Searchie. A recent win for the duo includes their deep-dive series, The Academy Show, which documents the internal evolution of their flagship training program. By prioritizing integrity and data over hype-driven marketing, they provide a reliable resource for entrepreneurs navigating the subscription economy. Their work helps creators transition from trading time for money to building scalable digital assets through their structured Membership Roadmap framework.

Age: 44 years
Nationality: British

Age: 44 years
Nationality: British

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Membership Academymembershipacademy.com	Membership Academy	2	2	2	2	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 83%
Membership Geeksmembershipgeeks.com	Membership Geeks																	1									Test in progress 8%
Senjasenja.io	Senja																				1						Test in progress 8%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Membership Academy	$3,262	-18.3%	49%	100%	65.0ad units	Core Performer
Membership Roadmap	$238	0.0%	100%	100%	4.0ad units	Core Performer	+1
AmplifyMe.Agency information technology & services	$113	0.0%	50%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

487 - My Proven Strategies for Consistent Audience Growth

0:00 / 3:34

Direct Response

4

#1

Run on 1x episode

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