Anthony William, known as Medical Medium, positions himself as a chronic illness expert and #1 New York Times bestselling author. Since childhood, he claims to receive exceptionally accurate health information from a spiritual entity known as the "Spirit of Compassion." His mission is to help people overcome illness, particularly those failed by conventional and alternative medicine, by revealing the true causes of chronic and mystery conditions, which he attributes often to viruses like Epstein-Barr and toxic heavy metals. William advocates for natural healing protocols centered around specific fruits, vegetables, herbs, and supplements, pioneering popular movements like the global celery juice trend and the Heavy Metal Detox Smoothie. He shares his guidance through numerous books, a widely listened-to podcast, a comprehensive website, and engaging content across social media platforms including Instagram, TikTok, and Twitter. His work emphasizes cleansing, detoxification, and the healing power of plant-based foods, alongside discussions on spirituality, environmental toxins, and their impact on health. He has expanded his reach through collaborations with businesses like Erewhon Market and Café Gratitude, making his healing protocols more accessible. Despite facing criticism and skepticism from mainstream medical science regarding the scientific basis of his claims, William has cultivated a large and dedicated global community of followers who report significant health improvements through his protocols.